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  1. Introduction

Heart and Brain Works Limited (Heart and Brain Works, Us, We, Our) is a privately held entity which provides mental health audits and training for workplaces, universities and schools wanting to understand and promote positive mental health. Based in New Zealand, Heart and Brain Works provides services and solutions internationally.

  1. Purpose and Relationship to Privacy Policy and Collection Statement

Our Privacy Policy and Collection Statement sets out how We ‘process’ (hold, collect, record, organise, structure, store, adapt, alter, retrieve, consult, use, disclose, transmit, disseminate or make available, align, combine, restrict, erase, destroy and profile) information about You.

This Cookie Policy sets out how we process personal information in relation to information communication technologies such as, cookies, tracking and advertising, all of which are necessary to the provision and the quality of Heart and Brain Works Service.

  1. Cookies

Cookies are text files (state information) supplied by a web server to a browser, in response for a requested resource, for the browser to store temporarily and return to the server on any subsequent visits. Cookies are sent by Heart and Brain Works to a user’s computer or mobile device, and they are unique to a user’s account or browser.

Heart and Brain Works and our partners, affiliates and service providers use cookies and other tracking technologies to ensure users have the best possible experience. We use two kinds of cookies; (i) session-based cookies, which last only while a user’s browser is open, and which are automatically deleted when a browser is closed, and (ii) persistent cookies, which last until a user or a browser deletes them, or until they expire.

  1. Web Beacons, Advertising Technologies (Tracking Objects)

A web beacon is a tiny image (object file), are also called a; tracking bug, bug, tag, page tag, tracking pixel, pixel tag, 1x1 gif, single pixel gif, clear gif, and sometimes, JavaScript tag.

Unlike cookies, which can be accepted or declined by a browser user, a web beacon arrives as a Graphic Interchange Format (GIF) or other file object. Web beacons for tracking are placed on a user’s computer to track the user’s activity on different web and mobile sites, creating a detailed profile of the user’s behaviour. JavaScript, a core technology of web content production is used to make webpages interactive and provide online programs and services.

A web beacon is invisible to a user, and placed on web and mobile pages, and in email messages, in such a way to enable Heart and Brain Works to track a user’s use of web servers and collect information, which allows Us to monitor user behaviour including content accessed. Web beacons or other file objects allow Us to use, access and manipulate (read and write) a user ‘s accessible files.

Web beacons can gather the following information and can be used for analytics (processing):

  • The IP address of the device that fetched the web beacon;
  • The URL of the page that the web beacon is located on;
  • The URL of the web beacon;
  • The time the web beacon was viewed;
  • The type of browser that fetched the web beacon; and
  • A previously set cookie value.

When a recipient user opens an email message that includes a web beacon, the email address of the user is validated when the beacon returns information to Heart and Brain Works confirming that the message has been opened.

The technologies used in providing the Heart and Brain Works service and products all process personal information.

  1. How Heart and Brain Works Use Cookies and Tracking Objects

Some cookies are associated with a user account and personal information in order to remember that the user is logged in and to record where the user logged in. Some cookies are not tied to a user account, but are unique, and allow Heart and Brain Works to carry out analytics, specific services and customisation. Cookies are used to recognise a user, to remember the user’s preferences, and to give the user a personalised experience that is consistent with the user’s settings and preferences.

Other uses of these technologies include:

  • Authentication – When a user signs in to Heart and Brain Works services, cookies help Us show the user the right information and personalise the user’s experience.
  • Security - Heart and Brain Works uses cookies to enable and support security features and detect malicious activity.
  • Services - Cookies inform Us about language and communication. They enable users to fill in online forms, and provide users with features, insights, and customised content.
  • Performance and analytics - Cookies help Us learn how well Our Sites and Services perform. We also use cookies to understand, improve, and research products, features, and services, including to create logs and record when you access our sites and services from different devices, such as your school or home computer, or your mobile device;
  • Marketing – We may use cookies to help Us deliver marketing campaigns and track the performance of the campaign. Our partners may use cookies to provide Us with information about user interactions with their services, but use of those third-party cookies is subject to the service provider’s policies. Cookies help provide Us with aggregated auditing, research, and reporting, and inform Us when content has been shown to a user.
  • Back-end Systems - While advertising and tracking technologies include digital banner advertisements, they also include the back-end systems that help direct advertising to a target audience.

The technologies used in supporting and advertising the Heart and Brain Works service and products all process personal information.

  1. Use Without Cookies and Tracking Objects

If a user limits the ability of websites and applications to set cookies, and other related tracking technologies, the user is likely to detract from the overall user experience. As a result the site will not be personalised, the user may lose the ability to access the services, and/or the user will be prevented from saving customised settings, like login information.

  1. How to Opt-out

Users can opt-out of cookies being set, can remove cookies that have been set, and opt-out of interest-based advertising (targeting). To do this, users will need to visit the web browser help pages of their browser manufacturer. Some examples include:

Most browsers give users the ability to manage cookies. In some browsers users can set up rules to manage cookies on a site-by-site basis. This means that a user can disallow cookies from all sites except those that the user wants and trusts, giving the user a greater degree of control over their privacy.

A user can opt-out of third party cookies from Google Analytics on its website. A user can change device settings to control whether online interest-based advertising can be seen on their smart phones and other mobile devices.

Web beacons can be detected if a user looks at the source version of the page to find a tag that loads from a different web server than the rest of the page. It may be necessary for a user to use a third party browser-based add-in solution that run on browsers. These can be identified online.

  1. Complaints and Enquiries

Users agree to submit all complaints relating to this Cookie Policy to Us first, so that We have an opportunity to resolve complaints before users proceed to any relevant authority. Users should please direct all complaints and enquiries to Us at [email protected]



Heart and Brain Works Ltd

Physical address and the address for receipt of legal service of documents

Heathglen Place, Bayview, Auckland, 0629

Phone numbers

+64 2041752016

Website address

Email address

[email protected]